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NYFW x Hellmann’s

Prop Styling, Video Production & Graphic Design, 2025




Team: Mirror NYC
Location: Chelsea, New York City

Skills: Graphic Design, Marketing, Immersive Design
Software: Illustrator, Indesign, Photoshop, After Effects

Client: Hellmann’s Mayo
House of Hellmann’s is a playful brand activation launched during New York Fashion Week that brings food culture into the fashion space. The project introduced a limited-edition denim collection inspired by Hellmann’s  branding, designed in collaboration with streetwear designer Zero Waste Daniel and styled by Kyle Smith. This event was attended by many high-profile athletes and influencers. As part of the launch, New York Giants linebacker Kayvon Thibodeaux wore a custom House of Hellmann’s. My role within the design team for this event was to design and fabricate props, develop print assets, and produce video content for projection mapping.