New Balance: Grey DaysExperiential Graphic Design, 2026
Team: Mirror NYC
Location: Los Angeles
Skills: Graphic Design, Immersive Design
Software: Illustrator, Indesign, Photoshop
Grey Days is New Balance’s annual celebration of the color grey. We created a multi-day experience to launch the 2026 campaign. This event was themed around a ‘New Balance Neighborhood,’ with details such as a crosswalk, neighborhood signs, crossword puzzles, lemonade stand, and chalk wall. Grey Days included multiple days of workshops and events to engage with the brand’s community, such as succulent potting and high profile DJ sets.
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