New Balance: NBA All Star WeekGraphic Design and Spatial Design, 2026
Team: Mirror NYC
Location: Los Angeles
Skills: Graphic Design, Immersive Design
Software: Illustrator, Indesign, Photoshop
During NBA All-Star Weekend, New Balance transformed Lafayette Park in Los Angeles into an open, community-driven basketball hub. The design included courts, open outdoor space, and lounges, used to encourage movement and interaction. Cohesive graphics and branded elements were integrated into the environment, reinforcing the New Balance Basketball’s brand identity and guiding the overall experience.
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