Tresemme x Luar Cocktail Party Graphic Design, Stage Direction and Spatial Design, 2025
Team: Mirror NYC
Location: Obvio, New York City
Skills: Graphic Design, Brand Extension, Prop and Stage Effects
Software: Illustrator, Indesign, Photoshop, After Effects
Tresemme x Luar was a high-fashion cocktail event to announce the brands’ product collaboration. My role within the company was to develop a graphic identity for the event, and the implement this identity through graphic touchpoints throughout the space. I worked within the design team on developing a mood and concept for the event over multiple iterations. This was a highly collaborative and ambitious project, involving multiple key touchpoints such as a runway walk, kabuki drop, and tiramisu cart.
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